Simple Branding

4 December 2011

A nice overview of the Simple (formerly BankSimple) brand. What I did not know is that the icon is a guilloche:

[…] a complex pattern created from simple, repeated, geometric steps defined by elementary equations. It’s this easily generated, difficult to reproduce intricacy that has led to a guilloche appearing in some form on most of the world’s currency.

Tagged with Design, Financial Services

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