The iTunes WiFi Store is a dangerous thing though. One tap to download an entire album? Too easy. Why this is different from one-click purchase methods one encounters on a computer (iTMS, Amazon etc.) I don’t know. It is, ostensibly, the exact same process. Why it feels different on the Touch — who knows.

But it’s dangerous in a good way. I’m not knocking the way Apple have done this. It’s perfect. But I can see myself spending a lot of money via my Touch.

Which, I guess, it what Apple wants.

Incidentally, if you buy an album on your touch with ‘extras’ (i.e. interactive booklets, bonus videos etc.) your Touch tells you that next time you connect to the iTMS, these items will be downloaded.

Well it took me a while to find where to get them from (iTMS home? No. Videos? Music? No. My account? Ah!)

You need to go to your account, where you’re greeted with the following message:

Nice.

And it’s on 02. Exclusively.

Three tariffs are available: £35 gets you 200 minutes and 200 texts; £45 gets you 600 minutes and 500 texts and £55 gets you 1200 minutes and 500 texts. All plans come with ‘unlimited’ data (subject to a ‘fair usage policy’ — find that policy on the 02 site if you can) and free voicemail. The handset will set you back £269.

Also included as part of the iPhone ‘package’ is free access to 7,500 WiFi spots in the UK — no specifics on where these are though.

And no deal with Starbucks — interestingly, when asked why the Apple/Starbucks deal didn’t make it to the UK, Steve Jobs replied “You’ll have to ask Starbucks about that. They love the UK.”

I frantically scrolled back down the page to see exactly how he’d unveiled it — it wasn’t the ‘One More Thing’ that I thought it would — it came right after the Apple TV announcement. I have to admit, I was 50/50 as to whether Apple would ever release a phone — they’re a computer company, right? — but they broke the mould when they released the iPod, and we knew the iTV/Apple TV box was coming so perhaps it’s not that surprising that they’re branching out into telecommunications.

I’ve yet to watch the keynote cast — there’s a lunchtime task — but from what I’ve seen on Apple’s site the iPhone appears just great. Their engineers have spent a lot of time working on the interface and interaction methods, figuring out what the phone should do (and what it should not do) and how it should do it. First impressions are that Steve’s right — current smart phones do not appear so smart now. I know that when it’s released (apparently by Q4 2007 in Europe) I shall want one.

So I guess it’s not surprising that ‘Apple Computer Inc.’ is no more. Long live ‘Apple Inc.’!

Amongst the furore, I wonder what’s happening with Leopard? Cabel Sasser has an interesting piece on a new patent filed by Apple for an interface creation tool — perhaps a resolution independent interface? Who knows. Hopefully we’ll be double-wowed by Leopard when it’s announced.

MacRumors are covering the event live (albeit in a textual, non-video type way) as Apple aren’t providing a live feed for us non-US citizens. LoopRumors are also text-covering it.

I wonder what these guys are making of the whole ‘iPhone’ moniker?

The original iMac, iPod, Powerbook, Mac Mini–Ive is responsible for some great, great work. And then there’s the iPod Hifi…

There are many ideas being presented (John Gruber has his yearly WWDC prelude up), some good, some not so good, but I love the whole sense of anticipation.

Over at Veerle’s Blog there’s a lovely nostalgic post showing the various incarnations of OS X, from the Public Beta through to Tiger. Check out the bevels of doom in iTunes in 10.1!!!

And for a bit of fun and to get your Mac juices flowing, check out the Fake Leopard Screenshot contest winners over on Phill’s blog. The winning entry is excellent.