How to Make Side Projects Work At A Digital Agency
29 January 2015
Spending time working on non-client work is something I believe is key to maintaining motivation within a creative team. Taking a break from client work to spend time solving a completely different problem is mentally and creatively refreshing.
Smashing Magazine have an article on the subject that’s definitely worth a read. From my experience, the biggest challenge to these internal side projects is making it commercially viable. But to only consider side projects in a commercial light is to miss the bigger picture and the greater benefit they can bring to creative teams.
As a contractor, I doubt I’ll be partaking in any side projects during my contract work. I do, however, plan on working on some side projects in my own time.