Simple Branding

4 December 2011

A nice overview of the Simple (formerly BankSimple) brand. What I did not know is that the icon is a guilloche:

[…] a complex pattern created from simple, repeated, geometric steps defined by elementary equations. It’s this easily generated, difficult to reproduce intricacy that has led to a guilloche appearing in some form on most of the world’s currency.

Tagged with Design, Financial Services

Shortlink: http://www.jammylammy.com/?p=2185

Possibly related posts: